Becue was founded in April 2016 by Alessandro Bressan and Michele Carniel as the culmination of the research and development work on composite materials applied to the game of billiards, carried out in previous years.
Both founders are in fact players and pool passionate and they came into contact with this world very early, as children, by attending the pool halls and participating in many tournaments and championships. In 2010, after using a multitude of traditional wooden cues and shafts, the idea of ​​overcoming the natural limits of these products through the use of composite fibers began to emerge, trying, as first intention, to overcome the decay in performance of wood over time.
The key reasoning is basic simple: all sports that involve the use of equipment have introduced materials and techniques that are very different from their origin, think of skis, tennis rackets or golf clubs. Billiards seemed to be "relegated" to using only wood.

Innovating with passion becomes the true corporate mission, a sort of mantra repeated and constantly applied. The other fundamental pillar of Becue is the end customer, the user of our products. The player is placed by Becue at the center of each decision. Indeed, our products must not simply be unique in terms of performance and design, but above all must return a memorable experience to the player . Owning a Becue product means entering into the corporate spirit, it means touching a product with extraordinary performance and a unique design.